Food blogs, postfeminism, and the communication of expertise: digital domestics
Auteur :
Presswood, Alane L.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781498593687
Date de publication :
3 déc. 2019
Dimensions :
22,9 x 16,1 x 2,0 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
USA
This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.