Market research and analysis: methods, design and data
Auteur :
GONCALVES, MARCUS
Éditeur :
De Gruyter
ISBN :
9781501522888
Date de publication :
16 août 2024
Dimensions :
17,0 x 22,0 cm
Poids :
375 g
Langue :
Anglais
Pays d'origine :
USA
A comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. This book guides readers on conducting market research, developing and testing hypotheses, and solving business challenges.