Basic and advanced focus groups
Auteur :
Morgan, David L.
Éditeur :
SAGE Publications Inc
ISBN :
9781506327112
Date de publication :
13 sept. 2018
Dimensions :
23,1 x 18,7 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
USA
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.