Cases in public relations strategy
Éditeur :
SAGE Publications Inc
ISBN :
9781506349152
Date de publication :
5 févr. 2019
Dimensions :
23,1 x 18,7 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
USA
This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign.