International marketing
Auteur :
Baack, Daniel W. / Czarnecka, Barbara / Baack, Donald E.
Éditeur :
SAGE Publications Inc
ISBN :
9781506389219
Date de publication :
4 déc. 2018
Dimensions :
26,5 x 19,5 cm
Poids :
1850 g
Langue :
Anglais
Pays d'origine :
USA
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P′s, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.