Branding trust: advertising and trademarks in nineteenth-century america
Auteur :
Black, Jennifer M.
Éditeur :
University of Pennsylvania Press
ISBN :
9781512825008
Date de publication :
5 déc. 2023
Dimensions :
25,4 x 17,8 cm
Format :
Paper over boards
Langue :
Anglais
Pays d'origine :
USA
Identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.