Making of a status symbol, the: a business history of rolex
Auteur :
Donzé, Pierre-Yves
Éditeur :
Manchester University Press
ISBN :
9781526183262
Date de publication :
3 juin 2025
Dimensions :
21,6 x 13,8 x 1,6 cm
Poids :
465 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .