Sensory marketing: an introduction
Auteur :
Hulten, Bertil
Éditeur :
SAGE Publications Ltd
ISBN :
9781526423245
Date de publication :
27 mai 2020
Dimensions :
24,2 x 17,0 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer′s return and brand loyalty for the future.