Netnography: the essential guide to qualitative social media research
Auteur :
Kozinets, Robert
Éditeur :
SAGE Publications Ltd
ISBN :
9781526444707
Date de publication :
31 oct. 2019
Dimensions :
24,2 x 17,0 x 2,5 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â