Strategic social marketing: for behaviour and social change
Auteur :
French, Jeff / Gordon, Ross
Éditeur :
SAGE Publications Ltd
ISBN :
9781526446039
Date de publication :
22 nov. 2019
Dimensions :
23,2 x 18,6 cm
Poids :
1170 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems. Â