Retail marketing management: the 5 es of retailing
Auteur :
Grewal, Dhruv
Éditeur :
SAGE Publications Ltd
ISBN :
9781526446855
Date de publication :
28 déc. 2018
Dimensions :
24,2 x 17,0 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.