Very short, fairly interesting, reasonably cheap book about... international marketing, a
Auteur :
Earley, A J
Éditeur :
SAGE Publications Ltd
ISBN :
9781526456861
Date de publication :
2 août 2019
Dimensions :
19,8 x 12,9 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.