Digital luxury: transforming brands and consumer experiences
Auteur :
Batat, Wided
Éditeur :
SAGE Publications Ltd
ISBN :
9781526458933
Date de publication :
27 mai 2019
Dimensions :
24,2 x 17,0 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.