New marketing, the: how to win in the digital age
Auteur :
Burgess, Cheryl / Burgess, Mark
Éditeur :
SAGE Publications Ltd
ISBN :
9781526490100
Date de publication :
25 août 2020
Dimensions :
24,2 x 17,0 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. Â