Marketing: an introduction
Auteur :
Masterson, Rosalind / Phillips, Nichola / Pickton, David
Éditeur :
SAGE Publications Ltd
ISBN :
9781526494573
Date de publication :
5 févr. 2021
Dimensions :
24,6 x 18,9 cm
Poids :
990 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.