Sustainable marketing: a holistic approach
Auteur :
Peterson, Mark
Éditeur :
SAGE Publications Ltd
ISBN :
9781526494634
Date de publication :
25 mai 2021
Dimensions :
23,2 x 18,6 cm
Poids :
760 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.