Marketing science fictions: an ethnography of marketing analytics, consumer insight, and data science
Auteur :
Cluley, Robert
Éditeur :
Bristol University Press
ISBN :
9781529233360
Date de publication :
19 déc. 2024
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.