Brand management: co-creating meaningful brands
Auteur :
Beverland, Michael / Cankurtaran, Pinar
Éditeur :
SAGE Publications Ltd
ISBN :
9781529616989
Date de publication :
28 mars 2024
Dimensions :
23,2 x 18,6 cm
Poids :
1020 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.