Marketing management: a customer-centric approach
Auteur :
Selnes, Fred / Lanseng, Even Johan
Éditeur :
SAGE Publications Ltd
ISBN :
9781529624250
Date de publication :
3 déc. 2024
Dimensions :
24,6 x 18,9 cm
Poids :
870 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.