Marketing for tourism, hospitality & events: a global & digital approach
Auteur :
Hudson, Simon / Hudson, Louise
Éditeur :
SAGE Publications Ltd
ISBN :
9781529628081
Date de publication :
25 déc. 2023
Dimensions :
24,6 x 18,9 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.