Direct, digital & data-driven marketing
Auteur :
Spiller, Lisa
Éditeur :
SAGE Publications Ltd
ISBN :
9781529708172
Date de publication :
23 janv. 2020
Dimensions :
24,6 x 18,9 cm
Poids :
1500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.