Psychology of attitudes and attitude change, the
Auteur :
Maio, Gregory R. / Verplanken, Bas / Haddock, Geoffrey
Éditeur :
SAGE Publications Ltd
ISBN :
9781529713695
Date de publication :
2 sept. 2019
Dimensions :
33,1 x 26,1 x 2,4 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.