Advertising and promotion
Auteur :
Hackley, Chris / Hackley, Rungpaka Amy
Éditeur :
SAGE Publications Ltd
ISBN :
9781529718515
Date de publication :
5 mars 2021
Dimensions :
23,2 x 18,6 cm
Poids :
980 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.