Social media marketing: theories and applications
Auteur :
Dahl, Stephan
Éditeur :
SAGE Publications Ltd
ISBN :
9781529720822
Date de publication :
27 avr. 2021
Dimensions :
23,2 x 18,6 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing. Â