Consumer behaviour: applications in marketing
Auteur :
East, Robert / Singh, Jaywant / Wright, Malcolm / Vanhuele, Marc
Éditeur :
SAGE Publications Ltd
ISBN :
9781529730845
Date de publication :
1 déc. 2021
Dimensions :
23,2 x 18,6 cm
Poids :
830 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.