Experiential marketing: integrated theory & strategic application
Auteur :
Leahy, Rose / Fenton, Pio / Barry, Holly
Éditeur :
SAGE Publications Ltd
ISBN :
9781529742183
Date de publication :
1 févr. 2022
Dimensions :
24,2 x 17,0 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.