Sage handbook of digital marketing, the
Éditeur :
SAGE Publications Ltd
ISBN :
9781529743791
Date de publication :
21 juin 2022
Dimensions :
24,6 x 17,4 cm
Poids :
1190 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.Â