Business & marketing across cultures
Auteur :
Lee, Julie Anne / Usunier, Jean-Claude / Taras, Vasyl
Éditeur :
SAGE Publications Ltd
ISBN :
9781529754384
Date de publication :
24 mai 2023
Dimensions :
23,2 x 18,6 cm
Poids :
670 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.