Marketing planning & strategy: a practical introduction
Auteur :
Dawes, John
Éditeur :
SAGE Publications Ltd
ISBN :
9781529760132
Date de publication :
28 sept. 2021
Dimensions :
23,2 x 18,6 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.