Influencers and creators: business, culture and practice
Auteur :
Kozinets, Robert / Gretzel, Ulrike / Gambetti, Rossella
Éditeur :
SAGE Publications Ltd
ISBN :
9781529768657
Date de publication :
3 mai 2023
Dimensions :
24,2 x 17,0 cm
Poids :
800 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.