Applied marketing analytics using r
Auteur :
Yildirim, Gokhan / Kübler, Raoul V.
Éditeur :
SAGE Publications Ltd
ISBN :
9781529768732
Date de publication :
22 août 2023
Dimensions :
23,2 x 18,6 cm
Poids :
950 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.