Strategic management in the media: theory to practice
Auteur :
Küng, Lucy
Éditeur :
SAGE Publications Ltd
ISBN :
9781529773699
Date de publication :
25 déc. 2023
Dimensions :
24,2 x 17,0 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â