Industrial marketing
Auteur :
Fotiadis, Thomas / Lindgreen, Adam / Siomkos, George J. / Öberg, Christina / Folinas, Dimitris
Éditeur :
SAGE Publications Ltd
ISBN :
9781529778540
Date de publication :
19 déc. 2022
Dimensions :
23,2 x 18,6 cm
Poids :
880 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.