Social impact of advertising, the: confessions of an (ex-)advertising man
Auteur :
Kelso, Tony
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538101148
Date de publication :
14 sept. 2018
Dimensions :
25,4 x 17,8 x 2,0 cm
Poids :
644 g
Langue :
Anglais
Pays d'origine :
USA
Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.