Intentional marketing: a practical guide for librarians
Auteur :
Ottolenghi, Carol
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538108482
Date de publication :
15 oct. 2018
Dimensions :
27,9 x 21,5 x 1,2 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
USA
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.