Museum membership innovation: unlocking ideas for audience engagement and sustainable revenue
Auteur :
Siemer, Rosie
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538114735
Date de publication :
2 avr. 2020
Dimensions :
23,6 x 15,5 x 1,6 cm
Poids :
431 g
Langue :
Anglais
Pays d'origine :
USA
Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation.Â