Wine sales and distribution: the secrets to building a consultative selling approach
Auteur :
Wagner, Paul / Crotts, John C. / Marlowe, Byron
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538117309
Date de publication :
12 juil. 2019
Dimensions :
23,7 x 16,0 x 2,3 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
USA
Focusing on personal wine-selling skills, this practical guide explains every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. Based on six decades of combined experience, this manual will be invaluable for all those seeking to start or enhance a career in wine sales.