Museums and millennials: engaging the coveted patron generation
Auteur :
Spainhour, Jaclyn
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538118573
Date de publication :
4 oct. 2019
Dimensions :
23,9 x 15,6 x 1,6 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
USA
Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum’s “A.U.R.A.†(Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.