Museums and millennials: engaging the coveted patron generation
Auteur :
Spainhour, Jaclyn
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538118580
Date de publication :
30 sept. 2019
Dimensions :
21,9 x 15,3 x 0,9 cm
Poids :
222 g
Langue :
Anglais
Pays d'origine :
USA
Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum’s “A.U.R.A.†(Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.