Marketing the arts: an introduction
Auteur :
Rhine, Anthony
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538128947
Date de publication :
21 mai 2020
Dimensions :
24,0 x 16,2 x 2,6 cm
Poids :
576 g
Langue :
Anglais
Pays d'origine :
USA
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.