Marketing the arts: an introduction
Auteur :
Rhine, Anthony
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538128954
Date de publication :
13 mai 2020
Dimensions :
23,2 x 15,6 x 2,1 cm
Poids :
413 g
Langue :
Anglais
Pays d'origine :
USA
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.