Ads, fads, and consumer culture: advertising's impact on american character and society
Auteur :
Berger, Arthur Asa
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538137802
Date de publication :
12 août 2020
Dimensions :
25,2 x 18,6 x 2,2 cm
Poids :
789 g
Langue :
Anglais
Pays d'origine :
USA
Ads, Fads, and Consumer Culture—now in its sixth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.