Ads, fads, and consumer culture: advertising's impact on american character and society
Auteur :
Berger, Arthur Asa
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538137819
Date de publication :
12 août 2020
Dimensions :
24,4 x 17,8 x 1,7 cm
Poids :
558 g
Langue :
Anglais
Pays d'origine :
USA
Ads, Fads, and Consumer Culture—now in its fifth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.