History of advertising, a: the first 300,000 years
Auteur :
Richards, Jef I
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538141212
Date de publication :
15 mai 2022
Dimensions :
25,6 x 17,8 x 2,8 cm
Poids :
1420 g
Langue :
Anglais
Pays d'origine :
USA
This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.