Marketing and social media: a guide for libraries, archives, and museums
Auteur :
Mon, Lorri / Koontz, Christie
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538142943
Date de publication :
10 déc. 2020
Dimensions :
24,2 x 16,0 x 2,8 cm
Poids :
658 g
Langue :
Anglais
Pays d'origine :
USA
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.