Consumer insights handbook, the: unlocking audience research methods
Auteur :
Coombs, Danielle Sarver
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538145524
Date de publication :
18 juin 2021
Dimensions :
25,5 x 18,0 x 1,3 cm
Poids :
445 g
Langue :
Anglais
Pays d'origine :
USA
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.