Environmental strategic communication: advocacy, persuasion, and public relations
Auteur :
Moscato, Derek
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538152287
Date de publication :
15 déc. 2023
Dimensions :
23,9 x 15,9 x 2,0 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
USA
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.