Voice marketing: harnessing the power of conversational ai to drive customer engagement
Auteur :
Minsky, Laurence / Westwater, Susan / Westwater, Scot / Fahey, Colleen
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538155394
Date de publication :
27 juil. 2023
Dimensions :
26,3 x 18,2 x 2,0 cm
Poids :
685 g
Langue :
Anglais
Pays d'origine :
USA
Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.