Political campaign communication: principles and practices
Auteur :
Denton Jr., Robert E. / Voth, Ben / Trent, Judith S. / Friedenberg, Robert V.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538171431
Date de publication :
28 nov. 2023
Dimensions :
26,1 x 18,4 x 3,1 cm
Poids :
1043 g
Langue :
Anglais
Pays d'origine :
USA
With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and a new chapter on campaigning for local offices.