Political campaign communication: principles and practices
Auteur :
Denton Jr., Robert E. / Voth, Ben / Trent, Judith S. / Friedenberg, Robert V.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781538171448
Date de publication :
20 nov. 2023
Dimensions :
25,5 x 18,0 x 3,6 cm
Poids :
839 g
Langue :
Anglais
Pays d'origine :
USA
With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and a new chapter on campaigning for local offices.